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Posted on: 01/20/25

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Becoming a Salesforce Certified Marketing Cloud Developer can open up new career opportunities and increase earning potential. It demonstrates to employers and clients that you have the skills and expertise needed to develop and customize solutions on the Marketing Cloud platform. Salesforce Certified Marketing Cloud Developer Exam certification is valid for two years, after which candidates must complete a maintenance exam to keep their certification current.

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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q167-Q172):

NEW QUESTION # 167
A developer is creating a custom preference center and wants to log unsubscribeevents from the CloudPage.
Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?

  • A. SubscriberID and BatchID
  • B. EmailAddress and JobID
  • C. SubscriberKey and BatchID
  • D. SubscriberKey and JobID

Answer: D

Explanation:
When logging unsubscribe events from a CloudPage using the LogUnsubEvent Execute Call, it's crucial to capture and provide both the SubscriberKey and the JobID. The SubscriberKey uniquely identifies the subscriber, while the JobID identifies the specific email job from which the subscriber is unsubscribing.
* SubscriberKey: Identifies the subscriber in the Marketing Cloud.
* JobID: Identifies the email job that triggered the unsubscribe event.


NEW QUESTION # 168
What is the purpose of the IF statement below?

  • A. To handle when no row is returned by the LookupRows function
  • B. To handle when there are multiple records in the data extension for the subscriber
  • C. To handle when images are broken
  • D. To handle when the subscriber is in a held status

Answer: A


NEW QUESTION # 169
A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.
Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers

  • A. External Libraries to extend functionality
  • B. Direct modification of the DOM
  • C. Include Try/Catch blocks within the code
  • D. Wrapping of AMPscript in SSJS code

Answer: A,C


NEW QUESTION # 170
A developer is using the legacy endpoint www.exacttargetapis.com and has been asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

  • A. A longer lasting OAuth token
  • B. Gain access to TSE-specific REST routes
  • C. API calls will no longer fail
  • D. Improved API performance

Answer: D


NEW QUESTION # 171
How can SSJS variables be referenced for content personalization? Choose 1.

  • A. <ctrl:eval name="variableName" />
  • B. <ctrl:var name="variableName" />
  • C. <ctrl:field name="variableName" />
  • D. <ctrl:eval>variableName</ctrl:eval>

Answer: B


NEW QUESTION # 172
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